Profile
I coach the athlete in front of me — not a template — using the core principles of efficient movement drawn from decades in professional sport. Students leave their first three sessions with a functional, repeatable swing and the ability to get the ball in the air on command.
I pair TPI's Body-Swing Connection with launch-monitor data and a basics-first teaching style that cuts through the noise — measurable improvement in a single session, and a student who understands why the ball does what it does. Deep experience coaching senior members and older golfers — modifying swings, drills, and fitness routines around mobility limits, prior injury, and post-surgical recovery so members play pain-free, not just better — alongside equally extensive work with junior athletes and the mental side of competitive sport.
Seventeen years (1996–2013) leading marketing, business development, and digital for Borgess Health / Ascension Health as lead developer, webmaster, and head of content production. That discipline — brand, member experience, clear communication — is how I show up on the lesson tee.
I adapt to the operation — Assistant Professional, instructional program anchor, content lead, or member-facing tooling — inside the structure leadership prefers, translating technical concepts into plain language without talking past the member in front of me.
Relevant Professional Experience
Founder & Head Coach
2023 — Present- Built a coaching brand around a minimalist, basics-first philosophy that strips away the "pro-swing" myths cluttering modern golf instruction.
- Produce, film, and edit all instructional content — script to publish — while operating the full technology stack behind the website.
- Grew an audience of golfers seeking clear, no-nonsense swing help rather than theory-heavy breakdowns.
Independent Golf Coach
2000 — Present- Delivered hundreds of one-on-one lessons across a client base ranging from total beginners to competitive amateurs.
- Signature outcome: taking a first-time student to a functional, repeatable swing in three sessions.
- Deep experience with senior and older golfers — modify swings and corrective-exercise programs around real physical limitations (mobility, stability, prior injury, joint replacement, post-surgical recovery) so members keep playing, play pain-free, and gain distance without reinjury.
- Developed a proprietary Swing Breakdown diagnostic that identifies a student's primary mechanical flaw within the first few minutes of a session.
- Specialized in transferring rotational-sport athletes (baseball, tennis, volleyball) into golf by mapping shared movement patterns.
Golf Simulator Director
2017 — 2021- Ran full operations for a state-of-the-art indoor facility on Trackman, GCQuad, and E6 — data-driven swing analysis and fitting.
- Built personalized coaching programs translating launch-monitor data (spin rate, launch angle, smash factor) into actionable feel-based cues.
- Grew facility utilization by 30% through the creation of indoor leagues, "Combine" challenges, and club-fitting events.
- Bridged the outdoor-to-indoor practice gap for members by showing them how to interpret their own data on-course.
Founder · Software · Private Athletic Coach
2013 — 2017- Founded and sold SellBuddy, a software startup backed by an angel investor.
- Delivered software development across multiple client engagements at Digital Example LLC, including sports-training tooling.
- Coached elite athletes across sports in parallel — professional beach volleyball players (MPVA, NVL, EVP), high school and college baseball, and golfers on swing mechanics and sport-specific fitness.
Teaching Philosophy
Coach the human in front of me — not a textbook. Tailor vocabulary, cues, and pace to the individual.
TPI physical screening before any swing change. Swing flaws often start below the shoulders.
Consistency beats max effort. Most students find 3–5 strokes inside a single lesson by dialing intensity back.
Translate launch-monitor numbers into body cues. Numbers don't fix swings — felt positions do.
Beyond Instruction
In addition to teaching, I build the systems that surround modern golf instruction — content, software, and brand. For a facility, that means:
- Custom web and mobile experiences for members (lesson booking, progress dashboards, shot tracking)
- Original instructional content for social and member channels — filmed, edited, and published in-house
- A repeatable teaching framework and brand identity that differentiates the facility from regional competitors
- Data capture and reporting from launch-monitor sessions to reinforce member engagement between visits